13 July 2020

A marketer's guide to TikTok 抖音

A comprehensive e-learning guide to TikTok (抖音) for marketing and advertising professionals

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27 July 2020

WeChat 101: a marketer's guide to the super-app

A 101 guide to the super-app's marketing capabilities

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10 August 2020

WeChat 101: a guide to running events on the super-app

A practical guide to running events using the super-app WeChat

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24 August 2020

A marketer's guide to Xiaohongshu/RED 小红书

An eLearning course designed to help markets get to a firm understanding of the Chinese content and commerce site RED

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Online

A marketer’s guide to Toutiao 今日头条

A concise and precise guide to China's "serious" social media platform

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24 August

A marketer's guide to Tmall 天猫

A concise and precise guide to China's eCommerce giant

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