TikTok has exploded onto our screens in recent years. The Chinese based social media platform, known as Douyin (抖音) and created by Bytedance in China, has become the destination for short form mobile users and has captured Gen Z audiences across the globe, from China and India to the USA. The app was one of the most downloaded in the world in 2019 with over 700 million downloads. However marketing and advertising professionals often fail to engage with the users in an authentic manner and in a way that really resonates with the consumer, and thus fail to exploit TikTok’s full potential.
How to build a successful strategy
Studying TikTok’s platform
Set TikTok campaign goals
Research and analysis of TikTok influencers
Allowing TikTok influencers to express creativity
Measuring TikTok campaign results
Making sure TikTok influencer sponsorships are FTC compliant
Trying other TikTok advertising formats
TikTok video length and formatting
When is the best time to publish your content?
You will take part in
Enter the information below regarding payment: