Toutiao is often seen as the most “serious” of China’s social media apps. Translated as “Headlines”, the news aggregator is used by over 220 million daily active users, utilizing a powerful AI engine to serve users with an endless stream of relevant news content resulting in very high user engagement and a high average of time spent in-app. Toutiao’s primary focus is content consumption; there is no direct messaging available of the website, so how can marketer’s get their message across on such an endlessly busy newsfeed?
Designed by Marketing-Interactive, a pan-Asia media & events brand that is passionate about the progression of marketing, this online course aims to equip you with the necessary knowledge and skills to:
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