Pre-order rate: USD129
Standard rate: USD159

A marketer’s guide to Toutiao 今日头条

A concise and precise guide to China's "serious" social media platform


Toutiao is often seen as the most “serious” of China’s social media apps. Translated as “Headlines”, the news aggregator is used by over 220 million daily active users, utilizing a powerful AI engine to serve users with an endless stream of relevant news content resulting in very high user engagement and a high average of time spent in-app.  Toutiao’s primary focus is content consumption; there is no direct messaging available of the website, so how can marketer’s get their message across on such an endlessly busy newsfeed?

Designed by Marketing-Interactive, a pan-Asia media & events brand that is passionate about the progression of marketing, this online course aims to equip you with the necessary knowledge and skills to:

  • Learn how to create content tailored for Toutiao’s readership
  • Understand Toutiao’s audience pack feature to help you best execute a campaign
  • Use the tools and features on the platform effectively
  • Optimize your ad campaigns on Toutiao

Attend this course if you want to:

  • Learn how to best partner with Toutiao to orchestrate effective campaigns
  • Get an understanding of Toutiao’s reach and potential
  • Learn how to create an effective channel for your brand
  • Run an effective campaign with KOLs unique to this platform
  • Learn from case studies on launching effective Toutiao marketing campaigns

Course content

  • Video recordings and teachings from a leading expert
  • Prepared simulation and exercises
  • Materials for reference and self study
  • Case studies and best practices that prepare you for situations you may face

Course Syllabus

Module  1

Module 1: Setting up on Toutiao

  • A review of Toutiao’s core usership
  • Setting up an account: What accounts are available and what is best for you
  • Reviewing Toutiao’s core functions and layout  
  • A breakdown of Toutiao’s abilities
Module  2

Module 2: Targeting on Toutiao

  • Breaking down Toutiao’s audience targeting capabilities
  • How to fully utilize Toutiao’s geo-targeting features
  • Seed audience tools: A look at how Toutiao’s audience packs work
  • Tracking user behaviour on Toutiao
Module  3

Module 3: Advertising on Toutiao

  • A look at the two news platforms available on Toutiao: 今日头条 (hard news) and  内涵段子 (fun content)
  • An overview of the ads available
    • Open screen ads
    • Information flow ads
    • Detail page ads
Module  4

Module 4: Paying for ads on Toutiao

  • Optimised cost per click
  • Optimised cost per millennium
  • Cost per acquisition
  • Cost per view
Module  5

Module 5: Creating content for Toutiao

  • How to utilize Toutiao’s KOLs effectively
  • Getting the most out of branded accounts
  • Creating content directly with Toutiao
  • Getting the most out of Toutiao’s short video format
  • Client diversion: using Toutiao in conjunction with WeChat accounts

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A marketer’s guide to Toutiao 今日头条

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Access to the course: A marketer’s guide to Toutiao 今日头条

Pre-order rate: USD129
Standard rate: USD159

Current Price:

Your price: USD129

*Per one ticket

Contact us

For more details, contact:
Cyrus Ching
[852] 2861 1882  
[email protected]