Special rate: USD59
Standard rate: USD159

A marketer's guide to Tmall 天猫

A concise and precise guide to China's eCommerce giant



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Tmall is huge. Alibaba’s B2C market place has 500 million users and commands roughly 60% of the B2C space in China. Its site hosts hundreds of thousands of international brands and is reportedly the world’s third most visited website.

It can be no surprise then that international brands are clamoring for a presence on Tmall’s virtual store. However, the vast scale of the site can be daunting for marketers, as can the different business and advertising models on offer as well as the variety of trusted partners.

Designed by Marketing-Interactive, a pan-Asia media & events brand that is passionate about the progression of marketing, this online course aims to equip you with the necessary knowledge and skills to:

  • Get an strong understanding of what Tmall can offer your brand
  • Understand what a trusted partner has to offer, and how to choose the right one
  • Use the tools and features on the platform effectively
  • Learn the dos and don’ts of an effective Tmall advertising campaign

Attend this course if you want to:

  • Gain an understanding of the various Tmall sites and which one would fit your brand best
  • Learn how to develop an authentic ad campaign in Tmall's saturated market
  • Understand how to effectively use live streaming on the site to maximize your potential growth
  • Run an effective campaign with KOLs
  • Know the different advertising models on offer, and which one to best suit your needs

Course content

  • Video recordings and teachings from a leading expert
  • Prepared simulation and exercises
  • Materials for reference and self study
  • Case studies and best practices that prepare you for situations you may face


Course Syllabus

Module  1

Module 1: A road map to the multiple Tmall sites

  • A break down of personality of
    • T-Mall classic
    • T-Mall global
    • Luxury pavilion
Module  2

Module 2: Trusted partners

  • What do trusted partners do for Tmall and you?
  • What are the services that TPs offer?
  • How to spot a good TP? What to look out for?
Module  3

Module 3: Overview of different models

  • Branded flagship store
  • Multi brand store
    • Tmall Global Web2Web (W2W) program – benefits and requirements
  • Business models
    • Brands B2C
    • Merchants B2C
    • Merchants looking direct B2B2C
Module  4

Module 4: Store and product pages

  • What does an effective design for a brand store look like?
  • What does an effective page design for a multi-brand store look like?
  • How to design a product page; the do’s and don’ts
Module  5

Module 5: Driving website traffic

  • How to develop organic web traffic
  • A look at the paid traffic options
    • Zhitongche SEM
    • Taobaoke Affiliate
    • Diamond Booth Display Ads
    • Pinxiaobao DSP Ads
    • Super Recommendation Retargeting Ads
    • Juhuasuan Group-Buying Ads
    • Zhitongche SEM
    • Taobaoke Affiliate
Module  6

Module 6: Live streaming on Tmall

  • Live streaming as a tool for brand introduction – do’s and don’ts
  • Examples of interactive elements to a live stream
  • Case study of a successful live stream
Module  7

Module 7: Tmall campaigns

  • What are Tmall campaigns?
  • What are the different campaigns available on the platform?
  • A look at a typical Tmall campaign time table
  • A look at the Tmall calendar of campaigns
Module  8

Module 8: Assessing the success of a Tmall campaign

  • The do’s and don’ts of a campaign
  • How to assess the effectiveness of a campaign
  • How to succeed in customer retention

How does this online course work?

Practical application
The course avoids theory-heavy lectures, and instead offers learning in practical, bite-sized modules that participants can complete in their own time.
High quality materials
Participants gain access to expert materials and step-by-step training to prepare themselves and guide others in specific situations with in-depth guidelines and scenarios.
Flexible and mobile learning mode
Materials are available 24/7 online, so participants can access the course in their own time. Our Uniqskills programmae will remember their progress, so they can come back to it when it suits them and revisit the course whenever they need.
Good investment
An online course saves time and money compared to traditional face-to-face events or expensive consultants.
Certificate of completion
The self-assessment quiz allows participants to test their knowledge, and upon completion, receive a certificate documenting their professional development.

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A marketer's guide to Tmall 天猫

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Access to the course: A marketer's guide to Tmall 天猫

Special rate: USD59
Standard rate: USD159

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Contact us

For more details, contact:
Cyrus Ching
[852] 2861 1882  
[email protected]