Xiaohongshu, otherwise known as Little Red Book or simply RED, is without doubt China’s most trusted e-commerce website as well as number one for cross-border sales. Unlike other e-commerce sites, RED’s strength is in its content sharing platform: most e-commerce platforms rely on advertising to help market products whereas RED relies on vibrant word of mouth and candid product reviews
However, traditional marketing campaigns often fail and it can be difficult to engage with the vital KOLs on the platforms and to develop an authentic message for the users that doesn’t seem forced or false.
Designed by Marketing-Interactive, a pan-Asia media & events brand that is passionate about the progression of marketing, this online course aims to equip you with the necessary knowledge and skills to:
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