Pre-order rate: USD129
Standard rate: USD159

Certified Academy

WeChat: a guide to running events on the super-app

A practical guide to running events using the super-app WeChat



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Begins on 28 September 2020
Online
USD129
YES

Everybody knows that WeChat is the go-to app for many in China, and increasingly, those outside of China. The app is used for everything to paying utility bills and transferring cash to booking doctors appointments to ordering transportation. It is no surprise, then, that the super-app is being used increasingly to run live events and to deliver a digitized experience to delegates and speakers alike.

This course has been designed to give event professionals a head start when using the app; to help them get to grips with the functions and to use them to their full capabilities.

Designed by Marketing-Interactive, a pan-Asia media & events brand that is passionate about the progression of marketing, this online course aims to equip you with the necessary knowledge and skills to:

  • Understand how to use WeChat to build a memorable and meaningful event
  • Utilize WeChat for the full 360 ° life cycle of an event – from marketing to payments and post event reports
  • Develop branded using WeChat microsites
  • Use the platform to create personalized delegate experiences

Attend this course if you want to:

  • Gain an overview of the super-apps capabilities
  • Learn about the various platforms available on WeChat for event management
  • Use WeChat as a registration and payments platform
  • Utilize WeChat as an effective CRM system
  • Communicate with delegates through live polls, prize draws, surveys and much more
  • Make business cards obsolete by connecting digitally

Course content

  • Video recordings and teachings from a leading expert
  • Prepared simulation and exercises
  • Materials for reference and self study
  • Case studies and best practices that prepare you for situations you may face

Trainers

David Ketchum

CEO and Founder
Current Asia
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Brown Zhang

Digital Marketing Strategist
Current Asia
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Course Syllabus

Module  1

Module 1: Setting up WeChat as a foreigner

  • WeChat: an overview of the size and scope of its influence in china
  • An overview of the super-app’s capabilities
  • Setting up an official account: what is required?
  • A guide to the subscriptions available and what is best for you
Module  2

Module 2: Setting up event marketing

  • An overview of WeChat’s capabilities for event planning
  • What platforms are available on WeChat
  • Setting up a WeChat for:
    • Business meetings
    • Conferences
    • Tradeshows
    • Exhibitions
Module  3

Module 3: Developing an effective marketing strategy

  • What does an effective content strategy look like?
  • How to effectively target specific demographics on WeChat
  • How to develop quality branded content for the Chinese audience and when to post?
  • What are WeChat’s regulations on content development?
  • Utilizing QR codes: a guide to online to offline marketing on WeChat
Module  4

Module 4: The pre-event set up

  • A guide to the setting up WeChat registration platform
  • Booking and payments; how to set up on WeChat
  • A guide to WeChat’s data gathering potential
  • How to develop CRM systems using WeChat?
  • Creating a customer support channel on WeChat
Module  5

Module 5: Creating a personalized guest experience

  • Digitalizing meetings and making business cards obsolete
  • Utilizing WeChat’s O2O capabilities for personalized experiences
  • Communicating and interacting live with attendees –
    • polls
    • surveys
    • live voting
    • prize draws
    • group games and activities  
  • Developing mini programmes on WeChat for meaningful audience interaction 
Module  6

Module 6: The post show analysis

  • Utilizing data for effective post show communications and marketing
  • Gathering customer feedback
  • Developing a CRM  for future events

How does this online course work?

Practical application
The course avoids theory-heavy lectures, and instead offers learning in practical, bite-sized modules that participants can complete in their own time.
High quality materials
Participants gain access to expert materials and step-by-step training to prepare themselves and guide others in specific situations with in-depth guidelines and scenarios.
Flexible and mobile learning mode
Materials are available 24/7 online, so participants can access the course in their own time. Our Uniqskills programme will remember their progress, so they can come back to it when it suits them and revisit the course whenever they need.
Good investment
An online course saves time and money compared to traditional face-to-face events or expensive consultants.
Certificate of completion
The self-assessment quiz allows participants to test their knowledge, and upon completion, receive a certificate documenting their professional development.

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WeChat: a guide to running events on the super-app

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Access to the course: WeChat: a guide to running events on the super-app

Pre-order rate: USD129
Standard rate: USD159

Current Price:

USD129
Your price: USD129

*Per one ticket

Contact us

For more details, contact:
Cyrus Ching
[852] 2861 1882  
CyrusC@lighthouse-media.com