WeChat is a platform unlike any other in China, or indeed the world and is much more than simply an app. The super-app can be used to hail cabs, order food and goods, book dentist appointments, communicate with friends, play games, pay credit card bills and much more. It can be no surprise that the app is a must when engaging with the Chinese consumer.
However, the sheer breadth and depth of the app can be daunting to marketers based outside of the mainland, resulting in them losing market share to native users or perhaps being drowned out altogether.
Designed by Marketing-Interactive, a pan-Asia media & events brand that is passionate about the progression of marketing, this online course aims to equip you with the necessary knowledge and skills to:
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