Pre-order rate: USD129
Standard rate: USD159

Certified Academy

A marketer's guide to WeChat

A guide to the super-app's marketing capabilities



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Begins on 21 September 2020
Online
USD129
YES

WeChat is a platform unlike any other in China, or indeed the world and is much more than simply an app. The super-app can be used to hail cabs, order food and goods, book dentist appointments, communicate with friends, play games, pay credit card bills and much more. It can be no surprise that the app is a must when engaging with the Chinese consumer.

However, the sheer breadth and depth of the app can be daunting to marketers based outside of the mainland, resulting in them losing market share to native users or perhaps being drowned out altogether.

Designed by Marketing-Interactive, a pan-Asia media & events brand that is passionate about the progression of marketing, this online course aims to equip you with the necessary knowledge and skills to:

 

  • Use the WeChat platform effectively and efficiently
  • Gain a strong understanding of WeChat’s capabilities and what it can do for your business
  • Develop an effective marketing strategy to engage with consumers
  • Analysis the impact of WeChat campaigns and how to improve on them

Attend this course if you want to:

  • Know how to set up a official WeChat account
  • Understand how best to personalize your account
  • Effectively target key audiences using the app using location based features and other tools
  • Engage with consumers using incentives and loyalty programmes
  • Understand how best to engage with KOLs
  • Develop microsites  and understand how to fully utilize micro-transactions

Course content

  • Video recordings and teachings from a leading expert
  • Prepared simulation and exercises
  • Materials for reference and self study
  • Case studies and best practices that prepare you for situations you may face

Trainers

Brown Zhang

Digital Marketing Strategist
Current Asia
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David Ketchum

CEO and Founder
Current Asia
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Course Syllabus

Module  1

Module 1: Setting up WeChat as a foreigner

  • WeChat: an overview of the size and scope of its influence in china
  • An overview of the super-app’s capabilities
  • Setting up an official account: what is required?
  • A guide to the subscriptions available and what is best for you
  • Competitor analysis
Module  2

Module 2: Selling on WeChat

  • A guide to using WeChat’s own sales platform
  • Options for developing own sales site on WeChat
  • An overview of WeChat’s payment services
  • A look at the CRM tools available on WeChat
Module  3

Module 3: Marketing –Developing content

  • What does an effective content strategy look like?
  • A guide to targeting specific audiences on the platform
  • What type of content is well regarded on WeChat? And when is it best to post?
  • What are WeChat’s regulations on content?
  • Utilizing QR codes: a guide to online to offline marketing on WeChat
Module  4

Module 4: Audience interaction and growth on WeChat

  • How to utilize Key Opinion Leaders (KOLs) effectively
  • Tips and tricks to engage with consumers
  • SEO on WeChat
  • Setting up incentives and loyalty programmes – do’s and don’ts
  • Developing a customer service function for the site
  • Utilizing location based features and micro sites to enhance brand awareness 
Module  5

Module 5: Analysing the impact of a WeChat Campaign

  • How to measure click rate success
  • Social media monitoring tools: what is available?
  • Using the WeChat index

How does this online course work?

Practical application
The course avoids theory-heavy lectures, and instead offers learning in practical, bite-sized modules that participants can complete in their own time.
High quality materials
Participants gain access to expert materials and step-by-step training to prepare themselves and guide others in specific situations with in-depth guidelines and scenarios.
Flexible and mobile learning mode
Materials are available 24/7 online, so participants can access the course in their own time. Our Uniqskills programme will remember their progress, so they can come back to it when it suits them and revisit the course whenever they need.
Good investment
An online course saves time and money compared to traditional face-to-face events or expensive consultants.
Certificate of completion
The self-assessment quiz allows participants to test their knowledge, and upon completion, receive a certificate documenting their professional development.

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A marketer's guide to WeChat

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Access to the course: A marketer's guide to WeChat

Pre-order rate: USD129
Standard rate: USD159

Current Price:

USD129
Your price: USD129

*Per one ticket

Contact us

For more details, contact:
Cyrus Ching
[852] 2861 1882  
CyrusC@lighthouse-media.com